Skip to content
PFxamd / Selected workDesign × Development / 2026

Nine approaches. No single formula.

Work in
many forms.

A collection of websites, systems and independent experiments — each built around a different idea, with its own visual language.

Enter the exhibition
One canvas. Different instincts.

Editorial — Space, rhythm & a different point of view.

04 / commissioned projects05 / independent concepts

Chapter I / Work with purpose

Made for
real needs.

04

Different industries, different challenges. Each project begins with understanding what the experience actually needs to do.

CLIENT WORK / 01Retail / Floral
Joury Flowers portfolio artwork
Designed to feel as personal as the flowers.

Joury Flowers

A little more human than a storefront.

A complete flower-shop website connecting real arrangements, occasion-based browsing, and direct WhatsApp enquiries.

01 / 04Designed & developed by PFxamd
CLIENT WORK / 02Design / Personalisation
Tetoura portfolio artwork
A birthday world with its own small details.

Tetoura

Ongoing improvements

Every detail belongs together.

A complete website for personalised children’s birthday designs, with themed collections, coordinated packs, and a saved party plan.

02 / 04Designed & developed by PFxamd
CLIENT WORK / 03Events / Editorial
Original Amarti Events arch-and-balloon logo framed by pastel balloons, flowers and celebration decorations.
Celebrations deserve a world of their own.

AmartiEvents.

Ongoing improvements

An atmosphere you can explore.

A Spanish-language celebration website combining editorial storytelling, an interactive balloon scene, real event galleries and video.

03 / 04Designed & developed by PFxamd
CLIENT WORK / 04Software / Operations
Pneus Maroc — tire inventory interface and new automotive tires
An interface built around the work itself.

Pneus Maroc

Ongoing improvements

Clarity is part of the engineering.

A custom tire inventory system for managing products, stock movements, and team access across a local company network.

04 / 04Designed & developed by PFxamd
Chapter II / Independent conceptsFive original digital worlds

When there is no brief to follow...

We make
our own.

Five complete fictional websites. Built to explore different design languages, interactions and ways of thinking.

05 / CONCEPTS
CONCEPT 01 / 05Architecture / Hospitality
A house with a slower rhythm

DAR
SERA.

Quiet spaces. Warm materials. A place to explore, not just a room to book.

DAR SERA conceptual guesthouse — courtyard
01 / COURTYARD / SELECT A SPACE
Terrace suite in the fictional DAR SERA guesthouse
02 / QUIET DETAILS

A quiet courtyard guesthouse in Tétouan, imagined as a complete place to explore. Rooms, stories, a house guide and a demo stay planner.

CONCEPT 02 / 05Motorsport / Systems
MOROCCO / 2032 / FICTIONAL CHAMPIONSHIP

NO
SPEED
LIMIT.

Original fictional IONRUSH IR-32 race car
MONZA / AUTODROMO NAZIONALEILLUSTRATIVE REPLAY
MOTION POSITION 0%
A fictional racing experiment, not recorded telemetry.

IONRUSH

An entirely fictional electric racing championship in Morocco, with original circuits, teams, drivers and an illustrated race experience.

CONCEPT 03 / 05Music / Product Design
OBJECTS FOR MAKING SOUND

FEEL THE
FREQUENCY.

Fictional electronic instruments, tangible interfaces and a real browser-based sound playground built into a complete product world.

PULSE / 08-STEP SEQUENCER● READY

Audio starts on demand. Tap steps to change the rhythm.

Fictional KINETONE electronic instrument product
PULSE / SOUND OBJECT 01
CONCEPT 04 / 05Food / Editorial
THE EVERYDAY TABLE / VOL. 01

MESA.

Food is a story we share.

MESA fictional culinary publication's shared dining table
01 / FROM MARKET TO TABLE
Editorial charred tomato toast photographed for MESA
02 / A RECIPE STORY

An original culinary publication: recipes, visual stories and a playful ingredient-matching kitchen, composed like an independent magazine.

THE PANTRY / INTERACTIVE INDEX01 — 03

Pick ingredients. Find an editorial recipe.

START HEREYour next dish awaits.Select from the pantry above.
CONCEPT 05 / 05Type / Graphic Experiments
LET THE LETTERS MOVE

SPLAY

TYPE IS NOT STATIC.

An experimental type foundry with variable letterforms, kinetic specimens, interactive posters and a browser-based poster maker.

SHIFT.
Type your word, adjust the axes, or remix a specimen.