
Joury Flowers
A little more human than a storefront.
A complete flower-shop website connecting real arrangements, occasion-based browsing, and direct WhatsApp enquiries.
Nine approaches. No single formula.
A collection of websites, systems and independent experiments — each built around a different idea, with its own visual language.
Enter the exhibition
Editorial — Space, rhythm & a different point of view.
Chapter I / Work with purpose
Different industries, different challenges. Each project begins with understanding what the experience actually needs to do.

A little more human than a storefront.
A complete flower-shop website connecting real arrangements, occasion-based browsing, and direct WhatsApp enquiries.

Every detail belongs together.
A complete website for personalised children’s birthday designs, with themed collections, coordinated packs, and a saved party plan.

An atmosphere you can explore.
A Spanish-language celebration website combining editorial storytelling, an interactive balloon scene, real event galleries and video.

Clarity is part of the engineering.
A custom tire inventory system for managing products, stock movements, and team access across a local company network.
When there is no brief to follow...
Five complete fictional websites. Built to explore different design languages, interactions and ways of thinking.
05 / CONCEPTSQuiet spaces. Warm materials. A place to explore, not just a room to book.


A quiet courtyard guesthouse in Tétouan, imagined as a complete place to explore. Rooms, stories, a house guide and a demo stay planner.

Fictional electronic instruments, tangible interfaces and a real browser-based sound playground built into a complete product world.
Audio starts on demand. Tap steps to change the rhythm.

Food is a story we share.


An original culinary publication: recipes, visual stories and a playful ingredient-matching kitchen, composed like an independent magazine.
Pick ingredients. Find an editorial recipe.
An experimental type foundry with variable letterforms, kinetic specimens, interactive posters and a browser-based poster maker.