Skip to content
← Creative worldsIndependent concept / Case study

Music / Product Design · 2026

KINETONE

Objects for sound.
Interfaces for play.

Fictional electronic instruments, tangible interfaces and a real browser-based sound playground built into a complete product world.

Concept, art direction & development — pfxamd

KINETONEVisual language
KINETONE PULSE concept instrument
One concept. A complete experience.

Inside the project

The whole picture.

A source-reviewed overview of the website, its content and the systems behind it.

Published pages
12
Distinct photographs
28
Language
English
Build
HTML · CSS · JavaScript · Web Audio API
Hosting
GitHub Pages
Media
28 WebP assets · Cloudflare R2
Audience
A musician or curious visitor exploring instruments, sound and hands-on interaction.
Instrument families
3
Sequencer tracks
4
Sequencer steps
16

Colour language

Paper#F2EFE6

Signal blue#2452DB

Orange#FF7048

Green#C5D56E

Original website typefaces

  • Space Grotesk
  • DM Sans
  • DM Mono
How these figures were counted

12 published HTML pages and 28 distinct referenced photographs. Sound is generated or processed in the browser; it is not a collection of hosted videos.

Reviewed 23 October 2026. Duplicate source copies, error pages and responsive image variants are excluded. Counts describe the original website, not this case study.

View the reviewed source ↗

The starting point

Start with a world.
Give it a reason to exist.

I imagined three electronic instruments with distinct personalities, then built a website where the visitor could move from looking at an object to making something with it. The sound tools give the product world a working centre.

Design decisions

Why it looks
the way it works.

Three decisions that connect the visual language to the experience.

Treat the instruments as tangible objects.

Product photographs, control details and connection views help PULSE, FORM and LOOP feel like a related instrument family. Clear specifications keep the object studies grounded.

Give the controls a visual vocabulary.

Blue, orange and green create recognisable signals across editorial pages and instrument interfaces. The type hierarchy distinguishes product character from operating instructions.

Let the browser make the sound.

The Play section uses Web Audio for a sequencer, a polyphonic synth and a local sampler. Audio begins with an explicit user action, rather than starting as background decoration.

KINETONE: 16-step sequencer on desktop
Captured from the working website. Open the image for a closer look.

From design to behaviour

A pattern becomes a readable interface.

Edit this silent 16-step visual study. It explains the pattern structure; the complete sound instruments are available in the original Play section.

16 steps / one visual patternSilent study

16-step sequencer

Four tracks form an editable rhythmic pattern. Tempo and playback controls turn the product story into an instrument you can use.

Explore this feature ↗

Synth and local sampler

A 25-key synthesizer and a sampler offer different ways to explore sound. Local audio remains in browser memory.

Explore this feature ↗

Procedural sessions

Three authored browser performances extend the same sound system into a small listening collection.

Explore this feature ↗

One identity. Different compositions.

Built for the screen
in front of you.

Instrument controls remain deliberate touch targets on a phone. Product photography, specifications and editorial stories follow a simpler vertical sequence, while the sound tools keep explicit playback controls.

KINETONE actual desktop homepage
The original website / Desktop
KINETONE actual mobile homepage
Mobile / 390 px

What I explored

A visual idea,
carried all the way.

The product world becomes more convincing when the interaction does real work. Here, the browser is part of the instrument rather than just a display case.