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Type / Graphic Experiments · 2026

SPLAY

Letters with
room to move.

An experimental type foundry with variable letterforms, kinetic specimens, interactive posters and a browser-based poster maker.

Concept, art direction & development — pfxamd

SPLAYVisual language
SPLAY

Type / Form / Experiment

One concept. A complete experience.

Inside the project

The whole picture.

A source-reviewed overview of the website, its content and the systems behind it.

Published pages
10
Language
English
Build
HTML · CSS variable fonts · JavaScript · Canvas
Hosting
GitHub Pages
Media
Fonts and favicon on Cloudflare R2
Audience
A designer or curious visitor experimenting with letterforms and poster composition.
Type experiments
3
Poster compositions
12
Export formats
3 PNG sizes

Colour language

Ink#0D0D10

Paper#F7F7F2

Pink#FF2D96

Original website typefaces

  • Anybody
  • Recursive
  • Fraunces
How these figures were counted

10 static destinations, including three type specimens. There are no photographic assets; the 12 posters are authored live compositions, not raster images.

Reviewed 23 October 2026. Duplicate source copies, error pages and responsive image variants are excluded. Counts describe the original website, not this case study.

View the reviewed source ↗

The starting point

Start with a world.
Give it a reason to exist.

I wanted typography to be the material of the website, rather than a layer placed over photographs. SPLAY turns variable font axes into something visitors can explore, compose and export in their own browser.

Design decisions

Why it looks
the way it works.

Three decisions that connect the visual language to the experience.

Make the type the artwork.

Anybody, Recursive and Fraunces support three distinct experiments: SHIFT, FLUX and INK. Their original designers are credited; these are visual studies, rather than newly designed typefaces.

Expose the axes without exposing complexity.

Weight, width, slant and other supported axes use direct controls. Visitors can understand the effect through the letterforms immediately, without needing a technical explanation first.

Connect exploration to making.

The poster gallery leads into an editable workshop with composition, colour and type controls. Undo, redo and shareable design parameters make experimentation practical.

SPLAY: Variable specimens on desktop
Captured from the working website. Open the image for a closer look.

From design to behaviour

Same letters. A different voice.

A small Anybody specimen, using the same font family as SHIFT. Edit the text and change its weight and width. Typeface by Tyler Finck / Etcetera Type Co.

Variable specimens

Three dedicated specimen pages expose the original variable fonts through named, readable controls.

Explore this feature ↗

Live type playground

Editable text and axis controls let the visitor explore a letterform directly.

Explore this feature ↗

Poster workshop

Create a composition, change its palette, undo decisions and export a PNG. Browser Canvas can differ from the live preview on less widely supported font axes.

Explore this feature ↗

One identity. Different compositions.

Built for the screen
in front of you.

Touch controls replace optional pointer behaviour. Text experiments are constrained to their available space, and the poster workshop uses a narrower control layout instead of shrinking the desktop interface.

SPLAY actual desktop homepage
The original website / Desktop
SPLAY actual mobile homepage
Mobile / 390 px

What I explored

A visual idea,
carried all the way.

There is no need for photography when the material already has enough range. The strongest connection in SPLAY is between a visible change and the rule that produces it.